Taiwan Excellence starts the Christmas season with Experience Zone 2!

Taiwan External Trade
Development Council (TAITRA) Executive Director Mr. Raymond Chen, TAITRA
President and CEO Mr. Walter M. S. Yeh, Taiwan Economic and Cultural Office in
the Philippines (TECO) Mr. James Shi Chu, TAITRA Chairman Mr. James C. F.
Huang, Manila Economic and Cultural Office (MECO) Chairman and CEO Mr. Angelito
Banayo, Philippine Chamber of Commerce & Industry (PCCI) Chairman Mr.
Sergio Ortiz-Luis, Jr., and PBA player Mr. Doug Kramer graced the opening in
the Taiwan Excellence Experiencing Zone, highlighting its sports and leisure
and products.

It was a
busy weekend with the Taiwan Excellence Experience Zone 2 last September 29 –
October 1, fittingly kicking off the holiday season. The interactive event was
held at the SM Mall of Asia, and showcased Taiwan’s best brands with the
esteemed Taiwan Excellence seal.

Sponsored
by Taiwan’s Ministry of Economic Affairs (MOEA)
and the Bureau of Foreign
Trade (BOFT), Taiwan External Trade Development Council (TAITRA) implements the Taiwan Excellence campaign to
promote innovative and superior-quality products, and encourage Taiwan
innovators to continue transforming current technologies.

Taiwan Excellence highlighted its
sports and leisure products in this area. On its first day, TAITRA executives
and Philippine Basketball Association player Doug Kramer came for the opening
ceremony, a fashion show, and a booth tour.

The first 50 registrants
for the opening day had a chance to meet PBA star Doug Kramer and get a signed
basketball from him.

The
first 50 registrants got to win a Meet & Greet and a signed basketball from
Kramer. Afterwards, there was an awarding for online contest winners, in which
participants got a chance to win the following: 2 roundtrip tickets to Taiwan, a Paper Shoot Hinoki digital camera, a Tatung Fusion Cooker, a Saeko
Marlin K9 swimming goggles, a Tern
Verge X10 foldable bicycle, and signed basketballs from Kramer.

The Experiencing Zone
brought Taiwan Excellence graded sports and leisure products in the interactive
display area.

Excited
visitors got a first-hand experience of products that maximize active lifestyles,
such as the Johnson S3+ Spinner Bike, which
parallels the rigors of a spinning workout, while at home. Meanwhile, a
Revolution Tri-Max Fabric is a sport suit
made from special super-stretch fiber to support muscle, boost performance and
reduce body soreness after exercise.

There
was also a plethora of options for the ride you and your loved ones have been
looking for — the Verge X10, with
its ultra-light wheels getting you places in style, the Strida LT making riding, carrying and storing your bike superbly
convenient, as it folds in 5 seconds tops, or a Kymco Xciting 400 motorcycle, which makes riders feel completely
safe, while enjoying the pleasures of driving.  

Angeline Quinto gathered
a crowd on a Friday evening, all excited to see her perform after a day filled
with activities.

The Gosiengfiao sisters
dropped by and helped in picking the lucky raffle draw winners

Fashion shows happened
throughout the weekend, featuring the best of Taiwan’s products that fit a
Filipino’s lifestyle.

The 3-day Experiencing
Zone ended on a high note with a special performance from Inigo Pascual. 

About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative
products that provide
tremendous value to users worldwide. All products carrying this symbol have been selected for specific
Taiwan Excellence
Awards based on their excellence
in design, quality, marketing, Taiwanese R&D, and manufacturing. Started by
the Ministry of Economic
Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 101 countries.

Sponsored
by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. implements policies and
regulations governing foreign
trade and economic cooperation.
Established in January 1969, the BOFT's role and position adjusts regularly to meet the needs of the ever-changing
international economic
and trade
environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council
(TAITRA) in numerous
promotional trade
projects and activities both internationally
and domestically.
Having worked with TAITRA for many decades, the BOFT continues to commission
TAITRA for various critical government projects relating to business, trade, and investment, while promoting Taiwan internationally.

Organized by Taiwan External Trade Development Council
(TAITRA)

Founded in 1970
to help promote foreign
trade, the Taiwan
External Trade
Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion
organization in Taiwan. Jointly
sponsored by the government, industry associations, and several
commercial organizations, TAITRA assists Taiwanese businesses and manufacturers
with reinforcing their international competitiveness and in coping with the
challenges they face in foreign
markets. TAITRA boasts a well-coordinated trade promotion and information network of over
1,200 international marketing specialists stationed throughout its Taipei
headquarters and 50 overseas offices worldwide. Together with its sister
organizations, the Taiwan Trade
Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through
effective promotion strategies.

Get more
info about the innovations of Taiwan’s leading brands and the Taiwan Excellence
Experience Zone 2 at www.taiwanexcellence.ph and TaiwanExcellence.ph on Facebook.